Dr Steve Tagg

Lecturer, CRM Institute, Department of Marketing

University of Strathclyde


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Steve Tagg was a member of the original MDS(X) Project and is a  long term consumer/social data analyst, having used MDS in doctoral studies in architecture, research in neighbourhood image, nursing, psychology and consumer research. He is particularly interested in the use of MDS models as a more appropriate method for analysing Personal Construct Theory Repertory Grids, and other qualitative data sources.